CASE STUDY · PRODUCTION · THE NORTH & THE INTERIOR
A mountain
campaign shoot in Portugal’s interior
Twelve crew, ten models and a new season of outdoor layers, in a granite peak setting, high in the range. Production team supported on the ground.
CLIENT
An outdoor apparel brand, through its production company.
ON LOCATION
About 12 crew and 10 models
BRIEF
Lifestyle and product photo and video for a new season
SCOUT
Four days on the mountain, 23 to 26 March 2026
LOCATION
Portugal’s interior:
Serra da Estrela,
Central Portugal
LAUNCHED
September 2026, as the brand's new-season campaign
THE BRIEF
Real mountain.
Short walk in.
Most people picture Portugal as beaches and cities. The north and the interior are its high ground: the green Minho, Peneda-Gerês, the country's only national park, the plateaus of Trás-os-Montes and Serra da Estrela, the highest range on the mainland.
This spring a production company brought us a brief from an outdoor clothing brand. They needed real mountain terrain, close to the road, for a crew of about twelve and ten models. This is how we found it and ran it.
Rock, not snow.
Rugged mountain ground with little or no snow underfoot, and snowy peaks in the background where possible.
Room to move.
Rock suited to scrambling
and climbing-style movement, so the clothing layers could be shown
in real use.
No long hikes.
Easy access for crew, kit
and talent. Time spent walking in is time lost on
the light.
WHAT WE DID
From scout to wrap
SCOUT
Four days on the mountain
Four creative zones: summit trail, steep rock faces, mid-mountain trail and mid-mountain rock
Filming permits for each location, handled by production partners.
Comfortable, quiet resorts for crew and talent close to the range
Drive times and a weather fallback for each day
SHOOT
Full service on the mountain
Trusted, local transport partners, winterized vehicles and drivers between base and locations
Food-forward planning inclusive of dietary restrictions, plus protein-packed energy snack boxes to keep crew and models going between set-ups
Warm layers and hot drinks on location
A local lead with the crew each day
WRAP
Home safe, sites clear
Seamless transfers back to Lisbon for all crew and models, timed to flights and onward plans
Luggage, kit and wardrobe loaded and accounted for before anyone leaves the mountain
Sites cleared and checked
Rooms, vehicles and local suppliers closed out on the last day
What we handle
Venue and room block · Program rhythm, sessions and free time · Meals and energy snack boxes on location · Airport meet and greet and every transfer · Guides, experiences and Plan B for weather · Run of show and a RuaMar lead on site · One budget
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![Tailored experiences]()
Private historic mountain hikes
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![All meals, petiscos & wine tasting]()
All meals, petiscos & wine tasting
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![Summit trail, rock faces, base near the range]()
Summit trail, rock faces, base near the range
Behind the scenes
THE CREW IN ACTION
Twelve crew and ten models on the granite of Serra da Estrela, the highest range in mainland Portugal. Four days of scouting came first, so on shoot days
the crew went straight to the light.
Four zones, scouted in advance: resorts and hotels supporting summit trail, steep rock faces, mid-mountain trail and mid-mountain rock.
Looked after on the mountain: winterized vehicles, meals planned around dietary needs, protein-packed snack boxes, warm layers and hot drinks between set-ups.
On screen in September 2026: the footage became the brand's new-season campaign.
Shoot day on the granite, with crew, kit and models a short walk from the road
Filming permits through our partner, Atmosphera.Scouting spaces before the crew arrived.
ACROSS THE REGION
The north and the interior
Northern and Interior Portugal deliver dramatic scenery, deep-rooted authenticity, and total focus for your next brand event, leadership retreat, or conference.
Minho and Peneda-Gerês. Green valleys, granite villages, and Portugal's only national park. This lush region provides an invigorating, scenic backdrop for eco-conscious brand activations, wellness retreats, and inspiring team-building escapes.
Serra da Estrela and the Dão. The highest range on the mainland, a glacial valley, and Dão wine. With dramatic mountain landscapes and rich culinary traditions, it is ideal for high-impact product launches, executive summits with quiet strategy days, and boutique corporate gatherings.
Trás-os-Montes and the Beiras. High plateaus, stone villages, and very few crowds. This tranquil setting offers the ultimate off-the-grid destination for distraction-free strategic retreats, exclusive VIP events, and authentic brand storytelling.
FAQs
Questions teams ask
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We also support photo and film shoots, product launches and brand events across Portugal. We handle scouting, rooms, vehicles, food and a local lead on site. Filming permits go through our sister production company, Atmosphera.
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It depends on the season and the year. For this shoot we looked for rock with little or no snow underfoot and snowy peaks behind, and we planned a weather fallback for every day.
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This one took four days on the mountain, covering four creative zones. For every site we worked with our sister company, Atmosphera Productions to confirm the light, film crew access and a way out, so the director could choose quickly.
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Yes. Serra da Estrela and the Dão, the Minho and Peneda-Gerês, and Trás-os-Montes and the Beiras all work for leadership retreats, launches and brand events. We design each one around your purpose, dates, group and budget.
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We plan every transfer from arrival to departure. At the end of the shoot, crew and models travel back to Lisbon, timed to their flights and onward plans.
Bring us your brief.
Tell us what you need to shoot, or who you want to bring, and when. We will come back with locations, logistics and an indicative budget. Planning a shoot or event somewhere else? See all seven regions on the map →